R provides tremendous value to statisticians and data scientists. However, they are often challenged to integrate their work and extend that value to the rest of their organization. This presentation will demonstrate how the R language can be used in Business Intelligence applications (such as Financial Planning and Budgeting, Marketing Analysis, and Sales Forecasting) to put advanced analytics into the hands of a wider pool of decisions makers. We will also show how R can be used in streaming applications (such as TIBCO Streambase) to rapidly build, deploy and iterate predictive models for real-time decisions. TIBCO's enterprise platform for the R language, TIBCO Enterprise Runtime for R (TERR) will be discussed, and examples will include fraud detection, marketing upsell and predictive maintenance.